What makes a business truly successful?
There is another factor aside from having Super Fans!
After studying businesses for two decades, it all comes down to productivity!
I was nine years old when I first started to work on an orchard.
Getting up at 5:00 am every morning to start work at 6:00 am wasn’t exactly FUN!
But I did it anyways and by the time I was 16, I was managing 50 plus people.
I can tell you that I was one of the most productive 16-year olds you could meet.
This was the moment when I first started to study the factors for business success.
Why were some orchard owners sobbing while others were happy as a “pig in sh*%”?
The determining factor was the type of employees they had.
The happy ones had employees that were dedicated and extremely productive.
The others had employees that were happy but not nearly as productive.
This is the balance between having engaged employees and productive employees.
There is a misconception that engaged employees are productive. They are more likely to be productive but not guaranteed to be.
And productive employees can be disengaged.
For example: If you partner a high-producer with a low-producer, the high-producer may become disengaged for the very reason that they are working with someone that isn’t getting similar results.
This happens all the time.
Now you may be thinking “Purdeep, you’re just talking about orchards” and that this rationale doesn’t apply to “normal” businesses or corporations.
But I can tell you that it does because I have studied all sorts of businesses and led numerous divisions in the corporate world as an executive.
This even applies to the tech companies that are all about innovation.
Productivity applies to EVERY single business out there.
So what’s the solution?
It’s to have a healthy balance between having engaged employees and productivity.
I call it the P/E ratio and it’s not price to earnings. It’s PRODUCTIVITY to ENGAGEMENT!
You want to maximize productivity but not to the point that people are overworked and disengaged.
You also want to have engaged employees but not to the point that they are chilling at work.
Find the balance that works for you and don’t be fooled by all of the “engagement” theories out there.
You’re running a business that needs to get results and create value for your consumers.
The more productivity, the more value you create and therefore, the happier your consumers (AKA SUPER FANS) are.
Here’s the last tip: the most productive employees are the ones that love a challenge and enjoy problem solving!
Would love you hear your feedback.
Have a great day!
P.S. Don’t forget to check my Super Fans podcast for more business tips!