People don’t care about the features and benefits of what you’re offering nearly as much as you think they do. Hitting them with a deadline or false sense of scarcity will only turn them against you. What they’re really looking for is to know that they can trust you.
Focus on what you want and the universe will bring it to you… this is the premise behind best-selling books and world-famous gurus. But is there any truth behind it? For some, this sounds like woo-woo bullsh*t. But science is starting to back it
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